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Marketing Mastery: Your Roadmap to Marketing Excellence

Understanding various frameworks for competitive analysis,developing strategies and reactive marketing strategies based on competitive intelligence.               

Rs. 5000

Date:
27th Baisakh 2082

Duration:
4 Hrs (10 AM to 2:30 PM)

Course Type:
Physical

Alumni Network:
Available

Level:
Basic To Advanced

Valuable Insights:
Yes

Certificate of completion:
Yes

About Our Trainer

Meet Krishna Khanal, our expert in Marketing and Business Ethics, and Assistant Professor at King’s College. With global experience at top institutions like Nanyang Technological University, Singapore, and multinational brands like BOSCH GmbH, Germany, and AXA, France, Krishna brings a powerful blend of academic insight and real-world expertise. Specializing in marketing strategies, competitive analysis, and ethical business practices, Krishna’s approach pushes participants to rethink traditional business models and build smarter, more impactful strategies. His sessions are designed to ignite critical thinking, foster innovation, and sharpen your marketing edge. Join Krishna Khanal in our Marketing Mastery Workshop and elevate your understanding of competition, strategy, and marketing excellence in today’s fast-paced business world!

Krishna Khanal

Ast. Professor of Marketing and Business Ethics

Course Details

Our Marketing Mastery Workshop is designed to help you build a powerful foundation in competitive analysis, strategic positioning, and market differentiation. Whether you're entering a new market, facing strong competition, or aiming to elevate your brand, this workshop offers a comprehensive approach to mastering competitive marketing strategies. You’ll learn how to identify and analyze different types of competitors, apply key frameworks for competitive analysis, and craft strategies that distinguish your offerings in the marketplace. The course covers key areas such as competitor profiling, market mapping, strategic differentiation, proactive and reactive marketing planning, and competitive intelligence gathering. Additionally, you'll explore techniques for leveraging market data, anticipating competitor moves, and building stronger brand positioning. By the end of the workshop, you'll have the tools to create smarter marketing strategies, outmaneuver competition, and drive sustainable success in any industry.

What you'll learn in this course:

Identify key competitors and analyze their strategies.
Use marketing frameworks to assess competitors.
Benchmark strengths, weaknesses, and positioning.
Track market trends and consumer insights.
Create strong unique selling propositions (USPs).
Design marketing campaigns to differentiate your brand.
Leverage competitive intelligence for data-driven decisions.
Build proactive campaigns for brand leadership.
Adapt marketing campaigns based on real-time insights.
Apply tactics to drive growth and customer loyalty.

Certification

Upon completing the Marketing Mastery Workshop, you will receive a certification that validates your expertise in competitive analysis, marketing strategy, and brand differentiation. This credential showcases your ability to analyze market trends, develop data-driven marketing campaigns, and craft strategies that lead to sustained business growth. Use your certification to enhance your professional profile, demonstrate your strategic thinking and marketing acumen, and unlock new career opportunities in the dynamic world of marketing.

Who this course is for

The Marketing Mastery Workshop is perfect for professionals, students, entrepreneurs,business owners and anyone interested in mastering competitive marketing strategies. Whether you're looking to enhance your marketing skills, develop winning campaigns, or understand market dynamics, this workshop offers valuable insights. It's ideal for those seeking to differentiate their brand, leverage market intelligence, and stay ahead in today’s competitive landscape. Whether you're starting your career or looking to sharpen your expertise, this course equips you with the tools for success in marketing.

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