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Understanding various frameworks for competitive analysis,developing strategies and reactive marketing strategies based on competitive intelligence.
Meet Krishna Khanal, our expert in Marketing and Business Ethics, and Assistant Professor at King’s College. With global experience at top institutions like Nanyang Technological University, Singapore, and multinational brands like BOSCH GmbH, Germany, and AXA, France, Krishna brings a powerful blend of academic insight and real-world expertise. Specializing in marketing strategies, competitive analysis, and ethical business practices, Krishna’s approach pushes participants to rethink traditional business models and build smarter, more impactful strategies. His sessions are designed to ignite critical thinking, foster innovation, and sharpen your marketing edge. Join Krishna Khanal in our Marketing Mastery Workshop and elevate your understanding of competition, strategy, and marketing excellence in today’s fast-paced business world!
Ast. Professor of Marketing and Business Ethics
Our Marketing Mastery Workshop is designed to help you build a powerful foundation in competitive analysis, strategic positioning, and market differentiation. Whether you're entering a new market, facing strong competition, or aiming to elevate your brand, this workshop offers a comprehensive approach to mastering competitive marketing strategies. You’ll learn how to identify and analyze different types of competitors, apply key frameworks for competitive analysis, and craft strategies that distinguish your offerings in the marketplace. The course covers key areas such as competitor profiling, market mapping, strategic differentiation, proactive and reactive marketing planning, and competitive intelligence gathering. Additionally, you'll explore techniques for leveraging market data, anticipating competitor moves, and building stronger brand positioning. By the end of the workshop, you'll have the tools to create smarter marketing strategies, outmaneuver competition, and drive sustainable success in any industry.
Upon completing the Marketing Mastery Workshop, you will receive a certification that validates your expertise in competitive analysis, marketing strategy, and brand differentiation. This credential showcases your ability to analyze market trends, develop data-driven marketing campaigns, and craft strategies that lead to sustained business growth. Use your certification to enhance your professional profile, demonstrate your strategic thinking and marketing acumen, and unlock new career opportunities in the dynamic world of marketing.